Our Story
ABOUT ACTUATE IMPROVEMENT
Our Company
OUR PROCESS, VISION AND EXECUTION
Like all of our services, we perform interior remodeling in Design + Build fashion. We take the time to understand your goals for this interior space, how you’ll use it, and your personal style. From there, we’ll create an interior design illustration to show the vision for the project. After your approval, a project team is assigned, and our friendly and expert craftsman build the vision as planned.
Mark Alexander
OWNER
My name is Mark Alexander. I am the owner of Actuate Improvement. I was born and raised in Stoughton, WI. I have always had a passion for design and construction.
My career in the construction industry started in 1999, building decks, sheds, and other small projects in our small community. Once I graduated high school, I joined a very good company as a framing carpenter, building residential homes and small commercial buildings. That company started to grow, and in 2002, I started running crews on houses and commercial projects as a foreman. I loved the challenge of learning the industry and helping our company grow. I worked with that company until 2006. My desire to learn different aspects of the building industry took me to work with design and consulting for a remodeling company from 2007 – 2013.
Actuate Improvement was a dream in the waiting. Although I have learned from and worked with many very well-known and reputable leaders in the industry, I have always wanted to create my own contracting business to help others with designs and home changes/modifications.
Our goal and mission with Actuate Improvement is to provide a great service and quality finishes.
Brett Klitzke
HUMAN RESOURCES
Brett started working for Actuate Improvement in September of 2020 as a carpenter. It was quickly apparent that he had no carpentry skills to keep him as a carpenter full-time. He previously worked for both the State of Wisconsin and UW-Madison in Human Resources, so I decided that he would be better suited, in the office, as his Human Resources professional. Brett also wears many other hats in the office such as Customer Service Representative, Marketing Director, the maker of Coffee in the morning, Mark Alexander’s Life Coach, Fill-in Carpenter as needed and other duties as assigned.
Brett continues to instill the goal and mission of Actuate Improvement by providing great customer service and quality finishes.
Design, Create, Actuate.
Ryan Luedtke
DRAFTSMAN/DESIGN MANAGER
Ryan is the Chief Operating Officer and Draftsmen for Actuate Improvement. He is responsible for the pre production organization of remodeling projects, design and procurement of building plans. Ryan seeks to utilize his knowledge of the remodeling industry, building material products and proficient CAD skills to help customers achieve their needs and wants on every project. Understanding the needs and wants of our customers makes Ryan such a valued asset here at Actuate. Ryan relies on his Bachelor of Arts from Ripon College, his creative mindset and easy going personality to help customers achieve their dreams.
Stephanie Klein
LEAD INTERIOR DESIGNER
Stephanie joined the Actuate Improvement team in November 2019, as the head Interior Designer with 20 years of experience. She graduated with her degree in Interior Design in 2001. She is passionate about design and loves to help her clients achieve their dream home. With attention to detail, Stephanie incorporates the clients ideas and uses her creativity to build a space that is beyond their expectations.Stephanie loves to spend time with her husband, 3 children, friends & family. She is active with camping, swimming and playing sports. She also loves entertaining, cooking, baking and crafting projects with her children. She is involved in her community and volunteers in her children’s schools and sport programs. Stephanie is a pleasure to work with and looks forward to working with you on your next project!
Nate Oxley
Nate Oxley
PRODUCTION MANAGER
Nate has been in several roles in the remodeling industry and will be serving as our Production Manager, until I’ve had enough of him. His easy go lucky attitude makes it easy for everyone to get along with him and you will always see a smile on his face. Nate has many outside interests including, furniture building, beer brewing, hoola hoops, instructing a spin class at his local VFW, and snowshoeing.
Alyssa Hensen
DRAFTING ASSISTANT
Alyssa joined Actuate Improvement in September 2021 as the Office Administrator/Design Assistant. She graduated in 2016 from UW La Crosse and again in 2018 from Madison College with a degree in Interior Design. She currently has 3 years of design experience in commercial and residential projects and is looking to move full time into residential. She enjoys the outdoors in her free time through camping with her family, hiking with her dogs, gardening poorly and going to the beach on the Wisconsin river.
Sarah Corbin
DESIGNER
Sarah is a passionate interior designer, earning her BFA in Sustainable Interior Design from Rocky Mountain College of Art and Design. Sarah’s appreciation for life’s simple pleasures fuels her creativity and holistic approach to design. Whether she’s experimenting in the kitchen, exploring nature through backpacking, or enjoying moments with loved ones and her pets, Sarah infuses her designs with a sense of warmth and authenticity. Her ability to connect with clients on a personal level allows her to create spaces that not only meet their needs but also reflect their individuality and values.
Pam Alexander
BEST MOM EVER
“I am the Creator of the Owner of Actuate Improvement” she likes to say! Pam also has two other sons and 9 grandchildren. She did daycare for 12 years while her boys were growing up and worked at Stoughton Trailers in the office for 20 years. Retired, went back to Stoughton part-time for 2 years. She got bored at home after retiring again, so she came to work for Actuate Improvement part-time and she LOVES it, and all the people associated with it. It’s like a second home!
Paul Davenport
SALES
Paul has been with Actuate Improvement since March 2023 and brings 8 years of sales and project management experience in the remodeling industry to the team. Prior to him entering into the Madison remodeling industry, Paul managed restaurants and brought his customer service passion and focus to our sales team. Paul loves his role in sales and project development because it allows him to talk remodeling all day long and take his clients through the exciting process of conception to a final finished project, all without putting his fragile, middle-aged body on the line. He truly loves helping our clients actuate their dream projects and says that there is nothing more rewarding than clients who are thrilled with their end product. Outside of work Paul loves spending time with his three daughters, his wife Jenna, and their Bernese Mountain Dog Frankie. Whenever he can carve out time from the family, you will likely find him on the water fishing or out for a long hike with Frankie.
Justin Kane
SALES MANAGER
Justin is a Sales Manager at Actuate Improvement. He is responsible for wrangling sales staff, training and ensuring consistency and quality of work. Justin attended Herzing College for Drafting and has 18 years of working construction knowledge from many facets of the industry. His laid back approach (he wore boat shoes and shorts to his interview) and attention to detail keep our sales staff on point and our clients in the know about every step of their project. Justin’s hobbies include travel, mountain hikes and fishing Wisconsin’s Northwoods.
Jen Stelzer
SALES REPRESENTATIVE
Jen joined the Actuate team in 2024 and brings 12 years of remodeling and project management experience. She first found her passion for the industry when she purchased a home in 2012 and dove head first into remodeling it. She has since flipped three homes, and helped family and friends with countless projects. Jen loves spending time with her family, golfing, and playing tennis. She has three dogs whom she would do anything for, and she continues to do all she can to make an impact on canine’s lives. Jen is excited to have the chance to help you with your next home improvement project!
Jared Johnson
PROJECT MANAGER
Jared has been working in residential construction for over 20 years with projects ranging from kitchen and bathroom remodels to large-scale additions and historical renovations. He really enjoys the challenges that remodeling and construction brings to him every day. Jared is dedicated to delivering the highest quality product along with the customer service each of our clients deserves. While not at work, Jared enjoys all outdoor activities, especially with his wife, 4 kids, and his dog. When not outside, Jared also lives writing and playing music.
Jon Baker
PROJECT MANAGER
Jon grew up in Sun Prairie and has been living in Waunakee for the last 18 years. He is happily married with three wonderful children: a 13-year-old son and two daughters, aged 17 and 18. Jon enjoys following my son’s soccer team around the Midwest, running, and boating.
Jon graduated from Sun Prairie High School in 1991 and later earned a degreein Business Management from MATC in 2018. With 23 years of experience in the construction industry, he has held various positions including field carpentry, direct sales, construction management, supplier representative, and subcontractor. This diverse background has provided Jon with a unique perspective on logistical, scheduling, scope, labor, and cost decisions. Jon is known for being diligent, detail-oriented, deadline-driven, and a charismatic hard worker.
Michael Jasinski
Michael Jasinski
ASSISTANT PROJECT MANAGER
Michael grew up in a family that was three generations of Carpenters. He worked for his dad as a helper in the summers where he learned that he loved building things. In 1992 he joined the Carpenters union in Chicago land and spent 20 years serving as a master carpenter. Michael has trained many apprentices from year one through year four. In 2010 he started his own construction company that did new as well as remodel construction. In 2012 he moved to Wisconsin and in 2014 he took a break from working in the field. He is now back in his element doing what he does and loving it.
Pete Boeke
FIELD CREW
Pete is new to the team in 2024. He grew up in northern Illinois and moved to Wisconsin 10 years ago. He has worked in the field for over 20 years and is excited to be a part of the team. Pete enjoys being outdoors, the Badgers, and spending time with his family.
Tim Durrer
FIELD CREW
Tim has been in the Home construction business for over 20 years. Building new homes as well as extensive remodeling. What he likes most about working in this industry is seeing the happy faces of customers when a project comes to an end. We love Tim’s attention to detail and his ability to fix what cannot be fixed in difficult installation situations. Tim’s favorite things to do are cooking, gardening, fishing and just hanging out with great friends and his boys. His new year resolutions are using less Cheese and Butter when cooking. But he is not sure just yet on how to do that.
Alex Dustin
Field Crew
Alexander Dustin grew up in the small town of Juneau. He spend the last 10 years in the food industry and realized he needed a change, which is what brought him here to Actuate. His parents put an addition on the back of their house several years ago which they did as a family, and it is where he realized the satisfaction and pride of building something with his hands as well as seeing the finished product. It made him realize that this might be something he would enjoy as a profession. He spend 4 years in the Wisconsin National Guard and has a tremendous love of sports, especially football, GO PACK GO! He usually spends his free time in the summer Disc Golfing or camping. He bears the cold Wisconsin winters usually playing some video games trying to keep warm!
Design + Create + Actuate
Our way of doing business is unique. We believe communication, accountability, and customer service are must-haves. If you want a home contracting company that cares about your project as much as you do, then give us a call to find out if we’re a good fit for your next project.
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Conversation
Let’s get together. Let’s talk about your goals, budget and timeline. Let us show you how Actuate can not only meet, but exceed your expectations.
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Design
We believe that form and function should exist side by side to create beautiful and practical spaces. Our design team will work closely with you to bring your vision to life.
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Proposal
We provide our clients with a detailed scope of work and custom project renderings to give you a clear understanding of what to expect.
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Details
From countertop materials and cabinet styles, to drawer-pulls and paint colors, Actuate Improvement will guide you through the selection process.
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Build
Our production team provides the experience, reliability, and customer service to insure that your project runs smoothly and the results stand the test of time.
