Our Story
ABOUT ACTUATE IMPROVEMENT
Our Company
OUR PROCESS, VISION AND EXECUTION
Like all of our services, we perform interior remodeling in Design + Build fashion. We take the time to understand your goals for this interior space, how you’ll use it, and your personal style. From there, we’ll create an interior design illustration to show the vision for the project. After your approval, a project team is assigned, and our friendly and expert craftsman build the vision as planned.


Mark Alexander
OWNER
My name is Mark Alexander. I am the owner of Actuate Improvement. I was born and raised in Stoughton, WI. I have always had a passion for design and construction.
My career in the construction industry started in 1999, building decks, sheds, and other small projects in our small community. Once I graduated high school, I joined a very good company as a framing carpenter, building residential homes and small commercial buildings. That company started to grow, and in 2002, I started running crews on houses and commercial projects as a foreman. I loved the challenge of learning the industry and helping our company grow. I worked with that company until 2006. My desire to learn different aspects of the building industry took me to work with design and consulting for a remodeling company from 2007 – 2013.
Actuate Improvement was a dream in the waiting. Although I have learned from and worked with many very well-known and reputable leaders in the industry, I have always wanted to create my own contracting business to help others with designs and home changes/modifications.
Our goal and mission with Actuate Improvement is to provide a great service and quality finishes.

Dan Osborn
STAFF
Dan has over 35 years of Sales and Sales Management Experience. He has also spent over 30 years in and around the electrical trades. This has made for a well-rounded career in dealing with a variety of interesting situations.
Dan is a firm believer in building sales via making a personal relationship with every client he works with in the business world. Dan has had a very successful career. His personal hobbies include hunting and fishing, and the smoking of fine meats. He has fed as many as 400 people at one time via his smokers.

Ted Yanakiev
STAFF

Brett Klitzke
STAFF

Patrick Preston
STAFF

Brian Doughtie
STAFF

Justin Moore
STAFF

Tim Durrer
STAFF

Ryan Luedtke
STAFF
Design + Build
Our way of doing business is unique. We believe communication, accountability, and customer service are must-haves. If you want a home contracting company that cares about your project as much as you do, then give us a call to find out if we’re a good fit for your next project.
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Conversation
Let’s get together. Let’s talk about your goals, budget and timeline. Let us show you how Actuate can not only meet, but exceed your expectations.
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Design
We believe that form and function should exist side by side to create beautiful and practical spaces. Our design team will work closely with you to bring your vision to life.
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Proposal
We provide our clients with a detailed scope of work and custom project renderings to give you a clear understanding of what to expect.
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Details
From countertop materials and cabinet styles, to drawer-pulls and paint colors, Actuate Improvement will guide you through the selection process.
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Build
Our production team provides the experience, reliability, and customer service to insure that your project runs smoothly and the results stand the test of time.