My name is Mark Alexander.  I am the owner of Actuate Improvement. I was born and raised in Stoughton, WI. I have always had a passion for design and construction.

My career in the construction industry started in 1999, building decks, sheds, and other small projects in our small community. Once I graduated high school, I joined a very good company as a framing carpenter, building residential homes and small commercial buildings. That company started to grow, and in 2002, I started running crews on houses and commercial projects as a foreman. I loved the challenge of learning the industry and helping our company grow. I worked with that company until 2006. My desire to learn different aspects of the building industry took me to work with design and consulting for a remodeling company from 2007 – 2013.

Actuate Improvement was a dream in the waiting. Although I have learned from and worked with many very well-known and reputable leaders in the industry, I have always wanted to create my own contracting business to help others with designs and home changes/modifications.

Our goal and mission with Actuate Improvement is to provide a great service and quality finishes.

Dan has over 35 years of Sales and Sales Management Experience. He has also spent over 30 years in and around the electrical trades. This has made for a well-rounded career in dealing with a variety of interesting situations.

Dan is a firm believer in building sales via making a personal relationship with every client he works with in the business world. Dan has had a very successful career. His personal hobbies include hunting and fishing, and the smoking of fine meats. He has fed as many as 400 people at one time via his smokers.

Hi, my name is PJ. I have been in the construction field for 4-5 years now. I enjoy building things and being creative. I look forward to always learning in the carpentry field and growing with Actuate Improvement. In my spare time I enjoy graffiti art.

Heather is the office admin of our team. You will interact with Heather by email, phone, and in person when you visit the showroom. Heather brings a multitude of experience from different jobs, making her efficient and task oriented, the one to turn to if you are looking to speak with someone right away.

When she’s not in the office, you will find her at a hockey rink somewhere in the state. When not watching her twins play hockey, she enjoys listening to books and knitting.

Our way of doing business is unique. We believe communication, accountability, and customer service are must-haves. If you want a home contracting company that cares about your project as much as you do, then give us a call to find out if we’re a good fit for your next project.