Our Story

ABOUT ACTUATE IMPROVEMENT

Our Company

OUR PROCESS, VISION AND EXECUTION

Like all of our services, we perform interior remodeling in Design + Build fashion. We take the time to understand your goals for this interior space, how you’ll use it, and your personal style. From there, we’ll create an interior design illustration to show the vision for the project. After your approval, a project team is assigned, and our friendly and expert craftsman build the vision as planned.

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mark-alexander

Mark Alexander

OWNER

My name is Mark Alexander.  I am the owner of Actuate Improvement. I was born and raised in Stoughton, WI. I have always had a passion for design and construction.

My career in the construction industry started in 1999, building decks, sheds, and other small projects in our small community. Once I graduated high school, I joined a very good company as a framing carpenter, building residential homes and small commercial buildings. That company started to grow, and in 2002, I started running crews on houses and commercial projects as a foreman. I loved the challenge of learning the industry and helping our company grow. I worked with that company until 2006. My desire to learn different aspects of the building industry took me to work with design and consulting for a remodeling company from 2007 – 2013.

Actuate Improvement was a dream in the waiting. Although I have learned from and worked with many very well-known and reputable leaders in the industry, I have always wanted to create my own contracting business to help others with designs and home changes/modifications.

Our goal and mission with Actuate Improvement is to provide a great service and quality finishes.

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Dan Osborn

STAFF

Dan has over 35 years of Sales and Sales Management Experience. He has also spent over 30 years in and around the electrical trades. This has made for a well-rounded career in dealing with a variety of interesting situations.

Dan is a firm believer in building sales via making a personal relationship with every client he works with in the business world. Dan has had a very successful career. His personal hobbies include hunting and fishing, and the smoking of fine meats. He has fed as many as 400 people at one time via his smokers.

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Reed French

STAFF

I grew up in a small farming town called Lamont Iowa, and discovered my love for building at a very young age. Around 12 years old, I would work weekends and summers with my dad learning concrete and carpentry.

Upon graduating high school in 1997, I joined the United States Marine Corps as an Artillery Cannon Crewman. I held many bullets. Most of which was leading anywhere from 3 to 650 Marines. The Marines was my home for just over 17 years. I medically retired in July 2014. While in the Marines I was always doing some type of carpentry project and eventually got into finer wood working.

Once I moved back to the Midwest, I decided to pursue my second career as a carpenter. I’ve worked for many different companies as a carpenter in the Madison area.

My hobbies include fishing, hunting, marksmanship, wood working and turning.

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Brett Klitzke 

STAFF

Brett started working for Actuate Improvement in September of 2020 as a carpenter. It was quickly apparent that he had no carpentry skills to keep him as a carpenter full-time. He previously worked for both the State of Wisconsin and UW-Madison in Human Resources, so Mark decided that he would be better suited, in the office, as his Human Resources professional. Brett also wears many other hats in the office such as Customer Service Representative, Marketing Director, the maker of Coffee in the morning, Mark Alexander’s Life Coach, Fill-in Carpenter as needed and other duties as assigned.

Brett continues to instill the goal and mission of Actuate Improvement by providing great customer service and quality finishes.

Design, Create, Actuate.

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Patrick Preston

STAFF

Patrick has spent almost his entire professional career in the construction/remodeling fields including electrical/communications field work, kitchen & bath, and building material sales.. His joining the Actuate team in 2020 had an immediate impact on the company resulting in him being awarded the coveted “Outstanding Achievement in the Field of Excellence” award. When Patick is not working to provide great service to Actuate clients or completing his T.P.S. reports on time he enjoys gourmet cooking, spending time with his family, and being in the great outdoors observing nature’s wonders.

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Brian Doughtie

STAFF

Brian has been with Actuate since September 2019, and has worked in the carpentry field for many years prior to his start. Brian always likes to get his hands dirty and always tends to lend a helping hand if asked. He likes long walks on the beach and has become one of the best siding and exterior experts within the organization. Everyone likes Brian upbeat attitude and “get the job done right, the first time” mentality.

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Tim Durrer

STAFF

Tim has been in the Home construction business for over 20 years. Building new homes as well as extensive remodeling. What he likes most about working in this industry is seeing the happy faces of customers when a project comes to an end. We love Tim’s attention to detail and his ability to fix what cannot be fixed in difficult installation situations. Tim’s favorite things to do are cooking, gardening, fishing and just hanging out with great friends and his Boys.His new year resolutions are using less Cheese and Butter when cooking. But he is not sure just yet on how to do that.

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Ryan Luedtke

STAFF

Ryan is the Chief Operating Officer and Draftsmen for Actuate Improvement. He is responsible for the pre production organization of remodeling projects, design and procurement of building plans. Ryan seeks to utilize his knowledge of the remodeling industry, building material products and proficient CAD skills to help customers achieve their needs and wants on every project. Understanding the needs and wants of our customers makes Ryan such a valued asset here at Actuate. Ryan relies on his Bachelor of Arts from Ripon College, his creative mindset and easy going personality to help customers achieve their dreams.

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Stephanie Klein

STAFF

Stephanie joined the Actuate Improvement team in November 2019, as the head Interior Designer with 20 years of experience. She graduated with her degree in Interior Design in 2001. She is passionate about design and loves to help her clients achieve their dream home. With attention to detail, Stephanie incorporates the clients ideas and uses her creativity to build a space that is beyond their expectations.Stephanie loves to spend time with her husband, 3 children, friends & family. She is active with camping, swimming and playing sports. She also loves entertaining, cooking, baking and crafting projects with her children. She is involved in her community and volunteers in her children’s schools and sport programs. Stephanie is a pleasure to work with and looks forward to working with you on your next project!

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Nate Oxley

STAFF

Nate has been in several roles in the remodeling industry and will be serving as our Project Manager, until Mark has enough of him. His easy go lucky attitude makes it easy for everyone to get along with him and you will always see a smile on his face. Nate has many outside interests including, furniture building, beer brewing, hoola hoops, instructing a spin class at his local VFW, and snowshoeing.

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Ray Mucia

STAFF

Life has a great way of working out! In the process of finishing my degree in education, I landed employment at Actuate Improvement as a carpenter and quickly realized how much carpentry intrigued my interest as well as the amount of knowledge I have acquired in the short period of time. This company has opened the doors for new opportunities for myself and I’m enjoying the journey so far.

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Michael Jasinski

STAFF

I grew up in a family that was three generations of Carpenters. I worked for my dad as a helper in the summers. That is where I learned that I loved building things. In 1992 I joined the Carpenters union in Chicago land and spent 20 years serving as a master carpenter. I have trained many apprentices from year one through year four. In 2010 I started my own construction company that did new as well as remodel construction. In 2012 I moved to Wisconsin and in 2014 I took a break from working in the field. I am now back in my element doing what I do and Loving it.

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Ron Senft

STAFF

I’m enjoying being a dad, husband and hobby farmer. I’ve wanted to be a carpenter for as long as I can remember. After the Marine Corps I graduated Madison College with a degree in Business Management to help me understand the business side of things. After sitting in the classroom all day I decided that the hands on aspect of the field was much more appealing than the business side. In 2019 I graduated from the construction and remodeling degree program, which set me up with the skill set to finally become a carpenter. My dream had finally come true! Actuate Improvement has been an awesome company to work for, with great co-workers and a boss that treats his staff with the utmost respect and honesty. I couldn’t ask for anything better!

Design + Build

Our way of doing business is unique. We believe communication, accountability, and customer service are must-haves. If you want a home contracting company that cares about your project as much as you do, then give us a call to find out if we’re a good fit for your next project.

  • Conversation

    Let’s get together. Let’s talk about your goals, budget and timeline. Let us show you how Actuate can not only meet, but exceed your expectations.

  • Design

    We believe that form and function should exist side by side to create beautiful and practical spaces. Our design team will work closely with you to bring your vision to life.

  • Proposal

    We provide our clients with a detailed scope of work and custom project renderings to give you a clear understanding of what to expect.

  • Details

    From countertop materials and cabinet styles, to drawer-pulls and paint colors, Actuate Improvement will guide you through the selection process.

  • Build

    Our production team provides the experience, reliability, and customer service to insure that your project runs smoothly and the results stand the test of time.

Ready to plan?

CONTACT US AND LET’S START THE CONVERSATION

Clients

ABOUT US

  • Working with Mark is refreshing. He is thorough and always ready to take care of us. Every time we had a question, no matter how small or unimportant, he responded quickly. He never left us waiting and was always making sure the project moved along as quickly as possible. When a question required more follow up, Mark let us know when he'd have an answer and he called us back at that time or before.Mark's inspection of the existing structure as he put together his quote was thorough and precise. He explained every detail of the work that would have to happen and taking the time to make sure we understood what he would do and why it had to be done that way. When asked about alternatives, he considered our concerns and adjusted his plan where he could. I've worked with few people as diligent and responsive as Mark.

    Burt P.
  • Due to an extreme life change, I needed to remodel my home quickly. Actuate helped me do this. What made me happiest is that I truly felt like I was working with family….Yes, I would recommend  this company to family and friends, in fact I already have. The entire process was made easier and I felt like they truly cared about me and my unique situation.

    Mary H.
  • I would not hesitate to use your company again… It was a pleasure to work with someone who knows all aspects of the industry…Returning phone calls in a timely manner is one of my pet peeves, but your company did not let me down.

    Geralyn S.
  • From planning through execution the job was performed without fault and done to a top notch professional degree… [Mark's] attention to detail and ability to tackle any part of the project with professionalism was nothing short of amazing. We are thrilled with the outcome.

    Paul S.
  • You took care of the smallest details and made every adjustment to our liking.

    Ruth W.
  • You have been helpful before, during and after the remodeling project.  Thank you for that.  I’m so glad you are putting new life into a house that holds many memories for our family.

    P.M.
  • You guys did a great job and we love our basement and deck! Thanks and great job!

    Courtney C.
  • Enjoyed the men who did the work. Very workman-like, efficient, pleasant, and careful of surrounding areas.

    Mary W.
  • Dear Mark,Thank you so much for taking on my project and spearheading it to completion! I've many complements on it and I especially am so proud of it! 

    Laurel S.
  • Thank you so much for doing such a fantastic job on our remodel. You just can't put a price on Marty being able to go on the porch by himself now, and providing safe bathrooms for him. You are all pleasures to work with!

    Jen M.